History of Holden

In 1918 was based Australian touring company, which has received the name "Holden". The first years the company made body parts for cars General motors Australia. And in 1926 the company was entirely under the control of American concern.

Since it was launched production of cars under the brand name "Holden", which immediately found its buyer, due to the fact that it was positioned as a working machine for everyday riding. The first model Holden were so popular that completely replaced the cars "Ford" market Australia for 20 years.

In 1953, was presented the first model of the company "Holden", the development of which was attended by its engineers. Of course, the intervention of Australians limited only by the creation of the body for the actual models of the brand "Chevrolet" at that time.

However, after the release model Ford Falcon's Twister and its global recognition, "Holden" began to lose its market share and engineers "General motors has begun to create a new generation of vehicles, which had become a lifeline in the automotive market in Oceania and Southeast Asia.

In 1985 the company "Holden" has started production of the modernized SUVs and pickups Chevrolet, which were in great demand among ordinary citizens, who appreciated the combination of comfort and road cars.

By 2005, after a long restructuring of General motors and attempts to reduce the cost of production of cars, "Holden" came under the control of the Korean branch of GM, which was established in Australia production and sales models Chevrolet-Daewoo. Thus, the company was able to compete with the Japanese brands, which at that time had fully grasped the budget segment of the Australian market.

After the world economic crisis of 2008, the company "Holden" produces several versions of the Chevrolet, becoming the first division "General motors", which came out a profit since 2009. In addition, the new policy of "General motors", part of the company's shares "Holden" came under the control of the Australian government, which allowed the brand to get a number of tax deductions, thus demonstrating the best economic performance on the stock exchange of Melbourne.

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