History of Honda
In 1946 was created by Japanese car manufacturer Honda. Its founder Soichiro Honda was not necessary for engineering education, but all spaces are compensated for risk and exact sense. So, in 1947, was presented to the first moped Honda, which was a modernized bike with a single-cycle power unit. For the first time, customers Soichiro were his friends, who came to the liking of reliable and compact scooter that can work in any conditions. However, after the release of the moped version with two-stroke motor, success was not long in coming.
In 1949 was the first motorcycle Honda Dream, which was equipped with a 0.1-liter engine, with a capacity 1/2 horsepower. In the same year the company "Honda" comes in Takeo Fujisawa, who quickly takes the position of head of sales, and the Honda focuses on the technological side of the brand.
By 1952 the company "Honda" firmly grounded in Tokyo, as well as expanding its operations by opening a plant to produce engines Siraco. In the same year released a new update motorcycle dream that got the power unit with a capacity of 1.2 horsepower.
By 1959, the company expanded the range of their motorcycles up to 6 models of different classes were won by all local competitions motorcycle racing, and the share price of the brand is constantly growing, ranking tenth in value of all public companies in Japan. The turnover of motor vehicles is so vast that in 1959, the company is officially considered to be the largest motorcycle manufacturer on the planet, and at the end of 1959, the branch opens brand in the United States of America.
Thanks to the ingenious strategy of the company, all plants "Honda", responsible for the production of various components are allocated to individual companies and the head office in Tokyo becomes the base for conglomerate "Honda". In the first half of the 60s of the 20th century, the company consistently comes out on the market in Germany, Taiwan and Belgium, bringing the total number of bikes to 10 thousand copies per day.
However, Soichiro Honda, a new dream, which, seemingly, was not destined to come true - he made the first car company on the discussion in the registration chamber of Japan, which was refused in hard form. Because the government was not interested in creating another car brand, which could hinder the development of other car companies, creating internal competition.
However, in 1963, published in the compact sports coupe Honda S500, and in 1964 saw the light of a small delivery truck T. In the same year, the company unexpectedly debuted in racing class Formula 1, trying to use the elite Motorsport competitions as an opportunity to improve the technology to create new cars. So, the team takes part in the Grand Prix of France and Germany, as well as participating in the Grand Prix of the United States of America as a special guest at the launch of the millionth copy of Honda motorcycle in the USA. However, Honda is fixed in the championship, scoring his first victory in the Grand Prix of Mexico in 1965. In 1968, the team leaves the championship Formula 1 race in connection with the death of one of their riders - Frenchman Jo Schlesser.
In 1969, through the right strategic decision, the company entered the motorcycle market, Mexico, Argentina and Brazil, and started selling cars Honda in Italy.
In 1972 the company "Honda produces compact hatchback Honda Civic, which many experts have called too simple, while sales for the first time were not successful. However, a year later, the firm updates the power unit zivic, reducing fuel consumption by 45%, and in 1974 begins global fuel crisis, which negatively affects most brands around the world, especially in Japan, where Toyota and Nissan have been forced to reduce their production volumes. At that time, retired Soichiro offers a widow to increase production zivic, thereby reducing the cost of the car, hoping to make a profit due to high sales and his decision to bear fruit. It sold almost two times more cars "Honda" than in all previous years combined. Special demand car company used in the United States, where buyers turned their attention to small and economical cars. At the peak of success, in 1975 the company began to offer the opportunity to borrow your car, avoiding, thus, the need to cooperate with banks, where lending rates were too high and few buyers resorted to their services.
In 1976, Honda produces model Accord, which is positioned as an affordable family car. The second generation of the chord of steel to be produced at the company's mills Honda in the U.S. in 1982, providing the most attractive rates in the class.
In 1981, the group sets another record, producing over 5 million power units, as well as concluding agreements on the transfer of its technology for the production of economical engines with such brands as Chrysler, Ford and Suzuki.
After 2 years the company "Honda" returns to race in Formula 1, as a partner of the team McLaren" on engines, resulting in 6 victories in the individual competition and the same number of victories in the Cup of designers. So begins the manufacture of motorcycles for racing Paris-Dakar, where the "Honda" was the sole leader for more than 20 years.
In 1986 on the American car market goes subsidiary "Honda" firm "Acura", which specializes in the production of Deluxe versions of cars Honda, thus, pushing into the background in sales of brands such as Cadillac and Lincoln. Next example, "Honda" was followed by Nissan and Toyota, founding, "infinity" and "Lexus", respectively.
By 1990 Honda becomes the fourth largest selling automaker in the U.S. and Canada, and ranks second in Japan and Europe, significantly ahead of all other competitors. In the same year released a brand new NSX supercar, which was supposed to compete with the legendary brand "Ferrari".
By 1995, the company has in its lineup of cars of all existing classes, and begins development in the field of alternative energy, presenting a new generation of gas and hydrogen engines, and opens two research centers and ultra-modern production plants in the USA and China.
By 2000, the company ranked third in sales of civic auto and Moto equipment in the world, continuously investing in new technologies. So, on the market of the United States of America were presented in 2003 the world's first car with hybrid engine, and in 2005 published the first generation of Kokarev, which were used only by hydrogen engines and solar panels.
In 2006, the company returns to Formula 1, putting his own team with the support of the tobacco giant BAT, but the only victory won in the inaugural year, nothing grandiose is not observed. In 2009, the company has created a new race car for next season of Formula 1, unexpectedly announced his retirement from competition, due to the fact that the consequences of the global economic crisis was much more serious in the company's welfare than previously thought. And the government of Japan has promised to mark impose an additional tax, if it will continue to invest in other countries. Thus, the company has left his team, sold it for $ 1 Ross brown, who was building a race car since 2009. The team under his name won both Championships, and the General Director of the company "Honda" Takeo Fukui resigns due to incorrectly chosen sport strategy.
In 2010 starts updating all the model range of the company, which gradually increases the demand for Honda vehicles, returning it to the leading position. A year later, the company announces the start of work on the motors of the second generation, which, as promised manual "Honda" in the face of the new managing Director Takanobu ito will go on sale in 2015 and will be installed on all current models of the brand. In 2012 the company opened another office in China, with a separate structure of plants for the production of its products for the automotive market of Central Asia.