History of Isuzu

In 1949, it was registered under the new name of the Japanese automobile company "Tokyo Auto industry", which received the name of "Isuzu". However, the story of the brand began much earlier, in the second decade of the twentieth century, when a small Japanese company tried to establish the production of trucks on the model known in post-colonial Asia "Valli". Was established industrial group "Tokyo Ishikawajima Shipbuilding and Engineering Co. The company issued in 1918, the first truck of its own design, which gave impetus to the further development of the company. In 1928, he created a line of transport, among which was the model Isuzu, named in honor of one of the sacred Japanese rivers.

In 1933 merged with "Dot Automobile Manufacturing Inc". The new, larger company was named Automobile Industries Co., Ltd, and its main product was the line of Isuzu trucks. 3 years later for them was developed Japan's first diesel engine. In 1937 there was another Association, in which the sign company was again changed, this time to Tokyo Automobile Industries Co., Ltd

During the Second World War the company was reconstructed for the production of power units for aircraft and tanks, which are allowed in the postwar period to obtain the necessary capital for further development of Japanese motors, despite the defeat in the war. In 1949 the firm in recent times changed the name to choose as the name of his most famous brand - "Isuzu".

In 1950 Isuzu presents its first diesel engine, which gets a lot of forest responses from foreign producers. Especially from an American company "General motors", which tried to establish their businesses licensed production engines Isuzu. But, said he had received a hard failure.

After 3 years was signed a cooperation agreement with the English brand "roots", which provides Isuzu technology to start production models Gilman. Subsequently, this model has become one of the most popular Japanese car market, bringing considerable income for the company.

In 1959, under the trademark "Isuzu" goes heavy truck Elf, which is equipped with the second generation of diesel engines of its own design, with high torque, and a platform with permanent four-wheel drive.

In 1961, the market presents a compact two-liter diesel powertrain, which is awarded many honorary awards in Japan and the United States.

In 1963, the company presents its first passenger car, which gets the name of Ballet, and three years later, to meet the high demand for affordable and reliable sedan, offers factory Isuzu in Thailand, where further assembles cars General motors for the automotive market in Japan and South Korea.

However, the economic crisis of 1970, forcing manual Isuzu to sell part of the shares of the American company "General motors", which is finally starting to develop models with the same engine, which achieved sales growth in the budget segment.

In 1985 Isuzu enters the market of off-road vehicles with model trooper that competes with Mitsubishi Pajero, yielding in technical terms, but with a much lower price. By 1990, offers a joint venture with other Japanese brand "Subaru" and began exporting cars to the United States of America.

In 1997, the company experienced another crisis, then completely stops the production of cars under its own brand, focusing only on the production model Frontera for the German brand Opel, another division "General motors".

As a measure of recovery from the crisis, was elected the path of modernization and truck production Elf, which occupy 10% of the construction equipment market in Japan 2001.

In 2001 and 2002 released the first generation of powertrains that meet the stringent requirements of the government of Japan, which should enter into force in 2003. The Isuzu company gets many awards and begins production of engines for the group of companies "Toyota".

In 2006, General motors reduced its stake in the company up to 10%, leaving a joint venture in Europe, while Isuzu has continued to strengthen cooperation with domestic concern "Toyota". The company introduced a heavy truck Giga, the engine is fully consistent with the new eco-standards set by the Japanese government.

In 2010 we opened a joint venture "Isuzu" and "CBC-Group", which began to assemble buses and trucks for the market of Kazakhstan.

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