History of Mercedes Benz
The German automotive group Daimler in its present form was established in the distant 1926 by the merger of two of the largest automotive companies in Germany - "Daimler Engine" and "Benz", originally called "Daimler-Benz". And headed future legend all automotive Europe another legendary hero, Ferdinand Porsche.
After the unification of the two main rivals, the Porsche went on the road full upgrade of production facilities and production technologies, as a result, it was decided to use a ready-made model of Daimler selling them under a new brand "Mercedes-Benz". So in 1926, was presented to the model line series K.
To the beginning of the 30s of the 20th century, the main products of the brand became a prestigious car that combines the most advanced technical developments, such as the 7.7-litre power units with a capacity of 200 horsepower, and a luxurious interior, allowing to create maximum comfort for the passengers, without prejudice to the dynamic characteristics of the car. In 1936, was presented the world's first commercial passenger car with a diesel engine, which was named the Mercedes-Benz 260D. However, after 2 years the company was transferred by the government of Germany on the production of heavy military trucks and vehicles for the senior leadership of the army and the country. However, already in 1944, resulting in a massive bombardment from plants "Daimler" no stone unturned.
At the end of the Second World War, to restore parts of the production capacity of the largest German automaker took over a year, so in 1946 were fully recovered factories for the production of body elements and power units, and by 1947, were commissioned in the main workshop for the Assembly of passenger cars and plant for the production of trucks. However, the first cars of Daimler released after resumption of production was an upgraded model, developed before 1937. Originally launched the production of a small car Mercedes-Benz W136, equipped with engine capacity of 38 horsepower. But by 1949, he replaced it the second generation, which was called W191, and the engine power was increased to 80 horsepower.
1951 marked the return of "Mercedes-Benz" leaders in the segment of luxury cars. Presented two new models 220 and 300, which was equipped with a new generation of power units, which allowed to develop up to 110 horsepower. Due to the fact that these models were assembled by hand, the 300-th model was not only the most popular in its class, but also the most expensive car on the planet. In 1957, she was modernized, receiving automatic gear box.
In 1954, was taken another risky step is to scale the company's return to Motorsport. The main priority was the Formula 1, where in the same year was presented to the factory team "Mercedes-Benz". Despite the fact that the team participated only in the Championships in 1954 and 1955 years, "Mercedes" touched one of the legendary personalities - Juan Manuel Fangio, who easily won both the championship behind the wheel of the car Mercedes W196. After that, the guide mark has lost interest in the young season, and the team ceased to exist, being confined to the support purchased by private racers cars W196.
In 1963 was presented the first generation of premium full-size Mercedes-Benz 600 (S-Class), equipped with eight-6.3-liter power unit, working in conjunction with automatic gearbox. It's at that time had an expression: "If you want to see what will be installed on most cars in 10 years, just look at the equipment of the current version of the Mercedes-Benz S-Class". In 1979 by order of the governments of Germany and Austria, the Daimler proceeds to the creation of off-road vehicle for the needs of the armed forces of these countries, able to fit in a standard helicopter. Thus was presented the Mercedes-Benz Gelendvagen that 12 years later he entered into a free market version for civilian purposes, and five-door body.
In 1983, the company expanded its product range, introducing a compact sedan Mercedes-Benz 190, which became the world's first luxury cars, having the ability to install both diesel and petrol engines. By 1989 Daimler has planned a massive upgrade of the whole model range that was one of the reasons for the transition to the modern designation of the models using letters related to a specific class according to the European classification. In the same year begins serial production of buses Mercedes in Brazil, which allows the company to expand its presence in the booming car market in South America.
Between 1990 and 1996, consistently go out of model C, E and S, which marked a new era in the development of the brand "Mercedes-Benz". In addition, since that time, each of the models received one sport modifications that were made in a separate model, and in 1997 he was presented the first subcompact hatchback Mercedes-Benz And that have become the most budget car brand. In the same year was presented to a full-sized parquet SUV luxury Mercedes-Benz M to become the first fully-civic-wheel-drive car brand.
In addition, since 1998 the company started to manufacture ultra-compact city cars under the brand name "SMART". However, as originally planned, "SMART" was not a competition the main competitors "Mercedes-Benz", BMW, issuing as compact cars Mini Cooper. Thus, the "SMART" became a separate class of vehicles, which represented a personalized machine for one or two passengers.
1993 Mercedes-Benz returns to racing series DTM, as a permanent member, as well as in Formula 1, as a supplier of engines for a number of teams. From 1995 began a long Association with McLaren, which was not confined to sporting events. The summit of the cooperation between the two luxury brands has become not only a lot of victories, but also Mercedes-Benz SLR McLaren, who received the title of best sports car in 2003.
By 1998, the management of Daimler develops a plan to capture the American automotive market, the first step of which was the merger with the Corporation "Chrysler", was eventually formed Daimler-Chrysler, for a long time were the three largest automakers in the world. In subsequent years, was presented a number of new cars of concern, as cars and trucks under the brand name "Mercedes Benz", and co-developed with Chrysler car, under the brand "Jeep", "Dodge" and "Chrysler". Since 2000 begins production of a new range of commercial vehicles from Mercedes-Benz. After coming to the post of Chairman of the Board of Directors of Daimler Dr. Dieter Zetsche, begins large-scale restructuring of the company, which started with the optimization of the management system and ended with a change in the structure of the entire Daimler. So in 2007, the American Chrysler starts to bring serious damages to the combined group, as a result, he was sold.
Through the year begins, the world economic crisis, pain affecting the entire automotive industry, including Daimler, who is forced to reduce the price of its vehicles worldwide by 10%. Such management decision has allowed to keep a share of Mercedes-Benz on the market, as well as to begin the optimization process.
Since 2009, the production of the updated model range of Mercedes-Benz and Daimler is taking the first attempts to enter the automotive market in China, thanks to the successful cooperation with the canadian group Magna, the German automaker opens in China with two factories that produce Mercedes models for the entire Asian region. In 2010, the company returned to Formula 1 as a permanent team member, thus, trying to advertise their factory tuning workshop "Mercedes-Benz AMG, as well as to strengthen cooperation with Malaysian investors from Petronas, bought 2% stake in Daimler. In the same year, the Arab investors from "Aabar" redeem 30% of all racing teams, brands, covering, thus, the costs of maintaining them.
A year later, thanks to the success in the Chinese market, the development of a number of models designed exclusively for the automotive markets of the United States of America, Canada and China, where even in the crisis years, the demand remained stable. In 2012, Daimler began another modernization of production capacities, which led to the next update of the model range of the company and the elimination of one of the main disadvantages of Mercedes-Benz in the 21st century - the emergence of unusual design, which has been warmly welcomed by customers. In addition, Daimler is launching a new company on road safety, introducing in their cars for a number of driver assistance systems and provide additional pedestrian safety, becoming a true leader in this segment. As the year 2012 brought a significant change in the production technology of cars, Daimler, making environmental pollution in the production models of the German mark was reduced by 7%, and the use of recycled metals and the use of new alloys, contributed to the reduction in the cost of hire "Mercedes-Benz".