History of Opel
In 1862, the German entrepreneur Adam Opel founded the industrial company, which received its name and originally occupied a niche in the production of sewing machines. In addition, in 1870 began the manufacture of carriages and bicycles under the brand name "Opel". The first car known today as the brand was introduced in 1899, after the company had received an order for its creation from major manufacturer of equipment for Railways Friedrich Lucman. However, Adam did not find a revolutionary brainchild of the firm, died long before this momentous event. The case of Adam Opel was continued by his sons, from childhood, are passionate about first cars and internal combustion engines.
In 1902, was the first production car brand Opel, equipped with a power unit with capacity of 10 horsepower. Thanks to the successful start of sales all through the year was presented a more powerful version of the engine 20 horsepower, called 20/24PS.
In 1905, was the first luxury car Opel luxury of revolutionary 6,9-liter engine. Thanks to the number of orders from the richest people in Germany and Austria, "Opel" began to gain popularity among the higher strata of the population. A year later opened the Berlin plant, where later will release thousandth car brand in early 1907.
However, the management of the company decides to expand its target audience, which resulted in the release of budget model "Opel" in 1909. In just three years, sales of German cars brand increased 9.5 times, which allowed the company to enter the automotive markets of Italy and France.
After two years, the company "Opel" was the largest automaker in Germany, leaving behind all its competitors. However, the First World War stirs the ambitious plans of the sons of Adam Opel, which leads to a gradual onset of the crisis within the company, which was overcome only after 9 years.
Savior of the brand "Opel" was an American concern General motors, which bought a controlling stake, assigning the descendants of the founder of the brand to position in the structure of pre-sale preparation of the cars, and for the creation of new cars began to reply sent from the US engineers "GM". However, family "Opel" founds a small Bank selling cars on credit, which has a positive impact on the sales growth of post-war cars Opel.
By 1936, with the proper strategy and major financial infusions from the General motors", "Opel" is becoming the largest automaker in Europe, notes that Adolf Hitler, freeing the company from paying taxes. But sympathy from the dictator leads to the fact that the company is now under the control of the Ministry of industry of Germany, and the production of cars completely stopped in 1939. During the Second World War in the factories "Opel" produced heavy trucks and light tanks.
In 1946, the occupation government of Germany returns control of the company "Opel" the company "General motors", which allows in the shortest time to restore the destroyed factories brand and begin production of cars.
However, now the output of the models Opel is merely creating an original body chassis "Vauxhall" (another brand under the control of the "General motors") and "GM" that, unexpectedly for both sides, has a positive effect on sales statistics. By 1972 this approach displays "Opel" on the first place of sales and production of automobiles in Germany, and the model of the German brand cover car market across Western Europe.
Successfully held among the largest automakers in the country, by 1992, begins a gradual decline in production cars "Opel", and measures to save the situation, by General motors, not bring too much fruit. Despite this, the company continues the construction of new plants in Poland and Hungary. In 2000, begins large-scale restructuring of production capacities of the brand in Germany, and the creation of new models under the brand name "Opel" is limited to only minor modifications of existing cars "Chevrolet".
However, this solution gives only temporary results, which cast "Opel" in the protracted crisis in 2007. And in 2008, after the unexpected bankruptcy of General motors, which was saved only by investments from the governments of the United States of America and Canada, a question about the sale of the company "Opel" with the British division of the "Vauxhall". To buy such a large automaker claimed by a variety of companies, including joint application "Volkswagen" and "Sberbank of Russia". However, preliminary agreements were signed with the canadian company Magna involved in the Assembly of vehicles of all major brands for sale in the USA. But after the change of leadership of the European branch of General motors" company "Opel" was withdrawn from sale, and the company's engineers have received a number of orders for new cars under the name of the legendary brand.