History of Plymouth
In 1928, the famous American designer Walter Chrysler founded the brand "Plymouth" to create a car that can compete with cars such companies as Ford and General motors. The first model of the new company became the model Plymouth 4, which replaced the car Chrysler 52. Originally it was planned to produce under the brand name "Plymouth" budget version "Chrysler". The plant of the company "Plymouth" was opened in 1929, and just a year later was introduced the second model brand Plymouth U, and its key difference was the presence in the interior of the receiver, while maintaining the same price as the competitors.
In 1931, was presented a range of eight models Plymouth, built on a single platform, but possessing different bodies. This allowed American companies to take a leading position in the automotive market of the United States of America, which was especially important in view of the deplorable state of the market after the great Depression of 1928. In 1932 we developed the next generation of cars Plymouth called PB, which in 1933 was modernized, receiving straight-six power units with the capacity of 70 horsepower. Thanks so ambitious and successful strategy, just 6 years after the founding of the company was one-millionth car brand "Plymouth".
After the outbreak of the Second World War, the government of the United States of America issued a decree, as a result, all of the car companies had scaled back production of civilian cars and switched to provision the army, and mark "Plymouth", despite the fact that she was part of the concern "Chrysler", successfully collaborating with the military before the war, was also forced to stop the production of cars. In factories, "Plymouth" was deployed to the production of trucks and aircraft power units.
Due to the advantageous cooperation and high production capacity, brand Plymouth managed to get a considerable profit from the production of equipment for the military, so immediately after the war in 1945, in factories, "Plymouth" resumed the production of cars. In the same year was presented model 14C, which was developed by engineers in 1942. In 1946 to replace this model came Plymouth 15S, which was equipped with a 3.6-litre power unit, a power of 95 horsepower. In addition, the platform 15S became the basis for future development of new vehicles updated model range of the company "Plymouth" in 1948.
However, after two successful years of sales, in the early 50-ies of the 20th century, the interest of buyers to the brand "Plymouth" has fallen so much that thousands of vehicles were forced to dust in warehouses of the company and the dealers refused to accept outdated cars for sale. After 5 years of work, the model range of the brand has undergone a major modification, and four and six-cylinder engines were replaced by new eight-cylinder power units, which worked together with the revolutionary automatic gearbox. And in 1958 was presented model Plymouth Fury, which has become one of the most popular cars in its price segment.
In addition, with the release of a new model, "Plymouth" managed to reach in the segment of luxury cars, which coupled with the low price allowed her to occupy a leading position among the other brands, and sales, mark took 59% of the total number of cars of concern "Chrysler". In 1960 the company started supplying the European car market in the United States that led to the creation of new segments, where "Plymouth" tried to gain a foothold, released in 1961 model Plymouth Valiant. However, subsequent hire company could not repeat the success of its predecessors, due to the changing preferences of consumers, when in great demand again began to use large and heavy vehicles.
In 1964 was presented to model the Plymouth Barracuda, which was built on the principle of minimum functions, maximum speed, selecting a new class in the American automobile industry - muscle-cars. Due to the low price of these cars, young buyers EN masse were transplanted into muscle cars, and Plymouth, with a square design, has become a real trendsetter. However, after the start of mass modernization of these vehicles, which were to become a sports coupe with a standard set of options, the cost muscle cars gradually began to grow, and, consequently, the final sales price that only pushed buyers.
The company "Plymouth" was able to rectify the situation by presenting a model of the Plymouth Road Runner, equipped with a 6.3-liter power unit with a capacity of 335 horsepower. By keeping the basic principles of muscle car, as well as typical highway design, this model has managed to become one of the market leaders in affordable car, was kept there until 1970.
However, the new decade was marked by a decline in demand for cars, "Plymouth", because in 1970 began the world fuel crisis, and the compact Japanese cars that consume the least fuel, was able to almost completely displace American manufacturers with leading positions in the domestic car market of the United States of America. In 1975, the management of the company, trying again to become a trendsetter in the market, presented a model Volare, which, however, only 4 months after the start of sales was deemed unprofitable. By 1981, the market remained only 2 models of the brand "Plymouth", which barely covered the cost of their production that pushed the brand to an even greater dependence on financial support from parent company Chrysler.
In 1978 began the development of models with low fuel consumption, which was not a great success, therefore, "Plymouth" bought back some shares of European automaker "Simca", adapting the model Horizon for the needs of USA customers and running the model under its brand. This allowed, finally, to get a small profit, which, though unable to regain financial independence "Plymouth", but allowed to chart the future development of the company. However, truly successful car of that time, the brand has become a model Reliant developed by engineers on the basis of the development of the company "SIM", and under the hood the model was located powertrain Japanese company Mitsubishi.
In 1983 the company "Plymouth" released under its own brand three models Mitsubishi, concluding with the Japanese brand contract on cooperation and technological partnership. By 1989, was presented a new sports car Plymouth Lazer, based on the development of the company "Dodge", as part of the group "Chrysler". In 1995, after a major upgrade of the company, "Plymouth", which has affected not only the model number, but significant restructuring of production capacities of the company, was presented model Plymouth Neon, which became the best selling car in the car market of Canada. In 1996 he was presented model Plymouth breeze. Under the hood of the new model were located relatively economical 2-and 2.4-liter four-cylinder power units, with a capacity of 133 and 154 horsepower, respectively.
However, sales of the brand "Plymouth" continued to fall, reaching a minimum value at 262 thousand cars in 1999. In the same year was presented revolutionary retro-CT Plymouth Prowler, the creation of which was spent more than half a billion dollars, but for two years the sales were sold not more than 6 cars, which led to the largest in the history of the legendary brand losses.
The management of the concern Chrysler decided to close loss-making unit, notifying employees of factories, "Plymouth" on large-scale restructuring, scheduled for 2001. By 2000, production had been cleared of all current models of the firm, which were introduced under the brand name "Dodge" in 2001. The production capacity of the legendary brand were passed to "Chevrolet" and the employees were placed on administrative leave, continuing the work since 2002 a new employer - the company "Dodge".