History of Pontiac
In 1926, american car company "Pontiac" was registered, specializing in the production of cars of the middle class. The brand was conceived as a unit of the group of companies "General motors", who wanted to take all possible classes in the automotive market of the United States, offering for each class their own brand. However, the history of the brand "Pontiac" began much earlier.
In 1907 Advar Murphy, the owner of the Pontiac Buggy" from the city of Pontiac, decided to reorganize his company for the production of horse-drawn carriages, which offered cooperation one of the founders of the American automobile industry to Alençon, the Brush having vast experience in the firm "Cadillac". The result of the work of two enthusiasts began in 1908 car Pontiac Spring, equipped with a twin-cylinder power unit, with a capacity of 12 horsepower and weighs half a ton. However, just a few months later, in November 1908, the company "Pontiac" was sold to a firm "Motorcar", which is combining its production capacity with the technological structure of the "Pontiac", changed its name to "the Oakland Motor company.
In 1915 the automotive community again heard the brand name "Pontiac", when there were presented several prototypes of new cars. However, the project stalled, and the new owners of the brand "Auckland" became shareholders "General motors", and in 1926, the firm changed its name to "the Pontiac division", as part of one of the largest automakers in the United States of America.
The hire company "Pontiac" were supposed to occupy the vacant place in the model range of the brand "General motors", which produced a budget model under the brand name "Buick" and luxury cars under the brand Chevrolet. Just a few months of work at the end of 1926 was presented this model is a two-door car Pontiac Coach, equipped with a removable roof and a 2.9-liter six-cylinder power unit, rated at 40 horsepower. In 1927, was submitted version Coach body four-door sedan. In the same year, the company "Pontiac" entered mark "GMC", specializing in the production of trucks. In 1928, the power unit model Pontiac Coach was replaced by a new version, with a capacity of 48 horsepower, but the sale of the obsolete model on the background of the great Depression, marked the decline of the automotive market of the USA, gradually began to decline.
In 1929, was presented model Pontiac Six, built on a completely new platform, which later formed the basis of the model range of the brand "Vauxhall". Under the hood of the car is located 3.2-liter engine, with a capacity of 60 horsepower. By saving cost less than $ 900 in just six months has sold more than 120 thousand copies of this model. In 1932 on the basis of the Six model was constructed Pontiac 302, equipped with eight-cylinder motor, a power of 85 horsepower. By 1939, there have been several modifications of models 6 and 302, but a significant positive updates have only touched on the powertrain. And after the outbreak of the Second World War, "Pontiac" is completely shifted to the production of trucks for the army of the United States of America and the delivery vans, ambulances for social needs.
In 1948, when the company "General motors was able to allocate the funds necessary to resume the brand "Pontiac", began the production of pre-war models, which received minor changes in design. Brand new and first post-war car company was represented only in 1950. The model is called the Catalina, but the main success was the installation of the first in the U.S. automatic gearbox available for an average buyer. In 1953 were presented modification of Pontiac models with power steering and growing popularity of the automobile hardtop. With minimal investment and maximum efficiency from them, the company again began gradually to occupy its former market share, making a serious competition models of the company "Ford".
In 1955 was presented mid-size station wagon Pontiac Star Chief, built on the Chevrolet nomad. However, the model had a more rigid suspension and two modifications of the transmission - manual gearbox with the power unit with a capacity of 173 horsepower and automatic with the power unit 180 horsepower. The low price and relatively efficient engines provided the "Pontiac" in such demand that in 1956 there was a question about the creation of a second plant, which would allow dealers avoid the queues on the model Star Chief lasted for two years. In addition, in 1957, the government of the United States of America entered into an agreement with the concern General motors, which began delivery of Pontiac Star Chief for all medical institutions in major cities in the modification of ambulances.
The 1960s were marked for "Pontiac" Golden age, when the design Bureau headed by engineer John DeLorean, who later became head of the company. His idea was to create the most powerful and inexpensive car, which came to the liking of young people. And was the world's first muscle car, the Pontiac GTO, which was a package of options that are installed on the standard model of the Pontiac tempest. Under the hood srednerazmernogo two-door hardtop sedan was located eight of 6.5-liter engine, with a capacity of 325 horsepower. Then followed a modification aerodynamische body kit for model GTO, making it a design classic for all future sports cars, released in the United States of America.
However, the following decade was loaded company "Pontiac" in the current economic crisis, after the problems started with the supply of middle Eastern oil around the world. Buyers on the American car market has ceased to choose heavy and powerful models brands of Ford, Chrysler and General motors", preferring compact, inexpensive and economical cars of Japanese brands, which led to the closure of a number of plants of American companies. Trying to rectify the situation, the concern General motors signed an agreement with the Japanese trademark "Mitsubishi", as a result, the company's engineers "Pontiac" was able to develop and present their own compact economical car - model Pontiac Fiero that looks like the Italian car brand Ferrari and equipped with a 1.8-liter powertrain.
The fate of the brand is described by historians automotive USA, as prolonged peak, which ended in a death. Since 1979, when has competition in the automotive market of the United States of America, and budget car brand "Buick" took a segment of the middle class, "Pontiac" was translated into the production of luxury cars, representing a modernized outwardly model brand Chevrolet. Until 2008, the entire range of the company was the same as the line of cars "Chevrolet" for the American market, then came the economic crisis, and the group of companies "General motors was forced to admit himself bankrupt.
However, after receiving assistance, and the partial sale of shares, the company "General motors", where completely new management was able to identify a new development plan in 2009, by major restructuring. In the same year the cargo compartment "GMC" came under full control of the brand "Chevrolet" and employees "Pontiac" was notified that prior to the beginning of 2010 they will be on administrative leave, and then go to work in the firm's Cadillac and Buick. During the suspension of production at the plants of the brand has been completely updated all the equipment of two of its factories, after which it was announced that from 1 January 2010 the company "Pontiac" will be closed, due to the unprofitability of production.