History of Ssangyong
In 1954 he founded the Korean firm "Handongwan Motor Company", which in 1984 changed its name to "SsangYong Group". The first products of the company are cheap buses, gained huge popularity in many countries of the world. In 1967 he started the production of cars, which allowed "Handogwan" to get high profit. However, the construction of a new plant and creating their own technology centre did not affect the development of the model range of the company.
However, a new turning point came in 1986, when "SsangYong" acquired company "Keohwa", which specialized in the production of off-road vehicles. So in 1988 was presented compact SUV SsangYong Korando, equipped with a 2.9-liter diesel power unit with a capacity of 98 horsepower.
Thanks to this model, the Korean company came in sight of the German Daimler, who hastened to conclude a strategic partnership with prospective automaker, which led to the transition "SsangYong" on the use of technology and production sites "Mercedes-Benz". In 1993 he was presented the first of these cars SsangYong Musso diesel engines Daimler, with a capacity of 77 and 120 horsepower. In addition, due to a German firm, there was no need in promoting Korean brand new car markets, were used dealer network "Mercedes" and "Daewoo", which significantly increased the production of this model, and "SsangYong" with each succeeding year updated personal record profits.
In 1994 he was commissioned a plant for the production of power units, where all key management positions are occupied by engineers at Daimler. This solution made it possible to produce a large batch of vans SsangYong Istana, known in the automotive market of Europe as a Mercedes-Benz MB100. In 1996, was presented with the second generation Korando, which are widespread in the automotive market in the Asian region due to its low price.
Despite the successes, the financial crisis of 1997 hit "SsangYong" due to the protracted costly modernization of the entire production process. As a result, a controlling stake was bought by one of the largest manufacturers of South Korea - "Daewoo", which is not further reflected in the cooperation with Daimler, which had continued to participate in the development of SsangYong cars.
In the same year was presented for the first and only off-road vehicle brand, named Chairman. Under the hood is located straight-six power unit from Mercedes-Benz S-Class, and the platform was chosen slightly updated chassis Mercedes-Benz E-Class.
In 2000, because of the plight, "DEU", all shares "SsangYong" were redeemed by its top management, which allowed the automaker to gain independence. In the same year have been updated with all current models of the brand, and a year later introduced a new flagship car of the brand's full-size SUV SsangYong Rexton, built on the Mercedes-Benz ML-Class. Under the hood is located a 3.5 litre petrol powertrain from Daimler.
In 2002 it was decided to open a technology center "SsangYong" in China, which led to the production of SsangYong Musso Sports - frame pickup. And next year easy restyling has undergone two top models of the company Chairman and Rexton, received a new design from the renowned company "Italdesign". In 2006, a large Chinese conglomerate "SAIC" bought 49% stake in the Korean automaker, which led to the release of the first crossover brand SsangYong Actyon.
However, serious flaws in the strategy development of the company led to the fact that in 2008, "SsangYong" started bankruptcy proceedings, which led to the closure of factories brand until 2010. In 2010, Daimler, through the Indian firm Mahindra has bought a 70% stake in SsangYong". Such a long procedure was due to the fact that the South Korean government prevented a direct selling company, fearing foreign expansion in the country's automobile industry. However, after a long lull, the solution was found. Production was resumed and engineers Korean brand started to work on new models, fully parallel updating the current lineup in 2011.