History of Subaru
The history of the Japanese car company Subaru began in 1954, after concern "Fuji Heavy industries" has received an order to release a low priced vehicle from the Japanese government. The first prototype was released in the same year, and in 1955 produced the first pre-production samples, called the Subaru 1500. However, due to lack of funding, start of production was delayed until 1958. Enrolling in sale, presented two options for equipping the model with a 1.5-liter power unit with a capacity of 47 horsepower and a 1.8-liter, with a capacity of 54 horsepower. Successful sales model 1500 has allowed the company "Fuji Heavy industries" to start development on its basis of compact trucks sold in the future under the brand name "Sambar".
Following the automobile model "Subaru" was introduced in 1966. Due to the fact that fuel consumption has always been a key factor in the success of a car, was presented compact sedan Subaru 1000, equipped with a 0.9-liter boxer engine, with a capacity of 55 horsepower. In addition, the company decided to move away from the classic in that time the design of the chassis with rear-wheel drive, presenting one of the first Japanese cars with front-wheel drive.
However, the company's engineers "Subaru" did not stop there, and came in the same year to the development of the automobile platform, which could allow the use of four-wheel drive, while maintaining the ease and portability of a compact car. So, in 1971, was presented model compact sedan Subaru Leone, equipped with four-wheel drive and power units with capacity from 55 to 90 horsepower. In addition to the wide range of engines, the car was fitted with and several variants of the body, among them was the body type estate, which became especially popular in the automotive market of the United States of America and Canada in 1977, immediately after the release of this modification. However, the key success factor model was a fuel crisis, completely changed the automotive industry in the 70-80-ies of the 20th century.
In 1978, based on the model of Subaru Leone began producing small pickup BRAT, designed for the domestic car market of Japan. In addition, in 1979 were presented modifications Subaru Leon to participate in the world rally championship. From 1980 to 2011 factory team Subaru was a regular participant of the championship, but after a number of failures, it was decided to turn the sports program of the Japanese brand. During the debut of the very first model of Subaru WRX, on rally tracks reigned Italian team, speaking on the vehicles "Lance" and "FIAT". However, after tightening of the rules, the palm serially passed from Audi to "Lanci", "Peugeot" and "Toyota". The company "Subaru" in 1994, after a series of setbacks, again decided to turn the rally program immediately after the end of the season in 1995 than was informed and the first racer Colin McRae. Updated Subaru Impreza modification 555 allowed the racer to win just two wins in the season of 1995, but due to the incredible reliability of the car, McRae, certainly finished in the top three, which brought him the title, and the Japanese brand's long-awaited victory. Following the victory was already won by Richard burns in 2001, and after 3 years of success cemented the Norwegian Peter Solberg, trying on the crown champion in 2004, beating future legend of rally racing Sebastien Loeb.
On the background of the development of the racing traditions team "Subaru", production vehicles has undergone a number of changes. So in 1983, was presented minivan Subaru Domingo, who took second place in sales in its segment in the automotive market of the United States of America. This was followed by urban cars for the domestic market, but the real success was much later.
In 1987, it was presented the first generation mid-size sedan Subaru Legacy, built on the platform of the new generation, which in some versions had a front-or all-wheel drive, which helped to lay the technical basis in the creation of a new class of vehicle - segment crossovers. The engine of Subaru legacy is located two-liter turbocharged power unit with a capacity of 217 horsepower. In 1989 he was presented a modification of the legacy Outback, had a station wagon and permanent four-wheel drive.
On the background of the growing success of the compact sedan Mitsubishi Lancer, which in 1991 was based on the same principle as the Subaru legacy, but due to the compact size and lighter weight, gradually began to displace the brand "Subaru" employed her position. In haste the company's engineers have developed a competitor Mitsubishi Lancer, presenting it in 1992 under the name Impreza. A key feature of the model, however, did not include technical data, and pricing. The base version of the car Subaru Impreza front drive was 80% of the cost of the basic version of the Mitsubishi Lancer, which allowed the company to "Subaru" forever back their positions back.
But growing segment of mid-size crossovers, continued to attract the management of the company "Subaru", which led to the start of work on a full-fledged SUV brand. In 1997 he was presented the first generation model Subaru Forester, equipped with a turbocharged engine producing 250 horsepower. By the way, this model also has expanded the number of Subaru automobiles, which received a lot of modifications and updates that are constantly forming part of the current lineup of the company.
In 2000, he was a full upgrade cars Subaru, but financial difficulties gradually wore Japanese company. In 2002, after expensive model runs, the Subaru Outback, as an independent car has resulted in the loss of the group became too large. Problems featuring Subaru has attracted not only the government of Japan, which was badly needed in the repayment of the debt, and investors who wanted to buy a promising brand. The decision was made much more simple than originally planned. The contract was signed a technological cooperation with the Swedish brand Volvo, which in exchange for technology and development "Subaru", paid part of the debt of the company. But this was not enough, and in 2004 the brand new co-owner - largest automaker Toyota planned to include another famous brand. However, the government blocked the deal, citing the antitrust laws. As a result, the company Toyota has managed to get only about 7% of shares of "Subaru".
Protect yourself financially, "Subaru" began further work on new cars. In 2005 he was presented a special special version of the Subaru Impreza, which was the engine capacity of 390 horsepower and aerodynamic body kit, developed in conjunction with the racing Department of the brand Audi. And next year, the firm has tried himself as a manufacturer of luxury cars, presented at the American car market model Subaru Tribeca, which had to compete with such brands as "Lexus" and "infinity".
The next blow to the company's welfare "Subaru" has caused the world economic crisis, which forced the Japanese brand to lower production volumes, as well as go on shift work schedule. In addition, 2008-2010 were so unsuccessful that was temporarily closed one factory brand. For help again came the group of companies "Toyota", providing "Subaru" new low-cost model, covering all the debts of the brand, has received an additional 0.5% of the shares. Model Subaru BRZ is a complete analogue of the Toyota 86, except cars-twins decided to sell in different countries, without creating artificial competition.
In 2011 he was presented a compact crossover Subaru XV constructed based on the legendary model Impreza, but with increased ground clearance and plenty of electronics. Urban crossover hit record sales in its class in the automotive markets in Japan, the United States of America and Canada, not short to model Toyota RAV4 only a few hundred copies sold.